Zahra Moradi; Kamal Houshyar; Maryam Sadri; Selda Hamed
Volume 1, Issue 2 , July 2014, , Pages 85-92
Abstract
Character of the present study was to investigate the relationship between professional teams and fans of team identity; case study deals with Premiership football. The purpose of this research is applied and the data collection and field of view is descriptive, analytical and post- event. On research ...
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Character of the present study was to investigate the relationship between professional teams and fans of team identity; case study deals with Premiership football. The purpose of this research is applied and the data collection and field of view is descriptive, analytical and post- event. On research required information using a questionnaire designed by the researchers to measure identity and team standard questionnaire character sports team Tostoy (2012) measure and is providing its population of 500 people, the fans of the League of cholera calculated sample size by using Total number of questionnaires measuring data using the relationship test - Pearson correlation was conducted and the results we found in the team 's identity, independence, high Tractor Persepolis and the fans, there available and most of the team 's fans, 's character all of its top evaluated and identity pro team sports team has a significant relationship with the character.
Kamal Hooshyar; Zeinab Yousefi; Samira Gholami Miyan Soraei; Maryam Sadri
Volume 1, Issue 1 , April 2014, , Pages 85-93
Abstract
The present study was an attempt to investigate the relationship between branding laws in sporting goods and customer satisfaction level. The population of this study consisted of 850 physical education students in undergraduate and post graduate levels in the University of Mashhad and according to the ...
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The present study was an attempt to investigate the relationship between branding laws in sporting goods and customer satisfaction level. The population of this study consisted of 850 physical education students in undergraduate and post graduate levels in the University of Mashhad and according to the Morgan table 256 individuals were randomly selected to take part in the stud as the main participants. The instruments used were a) the validated and b) customer satisfaction questionnaire (Bnsordy, 1389). The validity of the questionnaires was confirmed by experts and professors of physical education while their reliability was obtained following the administration to 50 participants similar to the main participants of the study. The Chronbach’s alpha recorded for the researcher-made questionnaire for branding and customer satisfaction questionnaire was 0.81and 0.85, respectively. In order to analyze the collected data, employing LISREL 11software and SPSS version 18, descriptive and inferential statistical techniques such as Kolmogorov-Smirnov test and Pearson correlation were used. The findings showed a significant positive relationship between the laws of branding in sporting goods and the level of customer satisfaction.
